Jai-Dee Dancewear is a sustainable leotard company celebrating the beauty, wisdom and value of women who dance. Our blog serves to inform, inspire and connect our community of socially conscious women in ballet and beyond. All hearts are welcome here.
2018 was a year of planting seeds for Jai-Dee Dancewear. With support from Factory45, Wallace James, Emily Belyea and RISE Creative, we laid down roots to grow a sustainable, ethical business. We collaborated with many talented artists to launch our microsite, newsletter and blog, and we created a cozy spot on Instagram to welcome you to our budding community without bombarding you with content. We designed our leotards, sourced our fabrics and sewed our ideas into shape.
As we move towards the production phase of our project, preparing for a Fall launch, I’m pausing here to express my gratitude for YOU. Thank you for encouraging, sharing and inspiring the work that we are doing. Your support is nourishing and deeply appreciated.
As our brand identity continues to grow and evolve in the year(s!) ahead, I find myself drawn to a much broader inquiry into the subject of identity as a whole. This inquiry into how we shape, interpret and respond to identities will be the focus on our blog over the next several months. In this upcoming series, we will be exploring the fullness of identity and how it grows, shifts and transforms as we move through life. We will dwell in the intersections where a woman’s identity as a dancer crosses with other important aspects of herself. We will interrogate the rigidity we build around identity and study how this rigidity limits our sense of self, our capabilities beyond our comfort zone and our perception of others. With these posts, interviews and guest features, we will welcome in more possibility for ourselves, each other and the many worlds we inhabit together.
Thank you for continuing with us on our journey. Shaping Jai-Dee’s identity, and creating a tangible product to strongly reflect that identity, is a thoughtful, careful process and your patience and excitement is both encouraging and inspiring.
Join us backstage for community news & launch party offers.
A 2019 update at Jai-Dee Dancewear